Hi there! Remember me?

by Kathleen Jaffe on February 19, 2011

in About Biznicillin

Irony:  Some months ago, a friend of my suggested I should write a series of posts on how productive I am, and how I manage to to work on my new business while holding down a (more than) fulltime job and taking care of a teenager.

Hah!

The very next day, the day job situation went from busy to ludicrous speed. Where it has stayed. Where it still is.

This has taught me something about myself: I have a tendency to go to work for companies where the culture appears to be based on the theory that we live to work and not the reverse. And I’m not good at fighting that culture. But I’m trying. :-)

It’s also taught me that I have to make it a priority to keep this new business moving. Otherwise, I’ll keep putting it on the back burner until there’s no time left.

Anyway…

If you look around, you’ll see a lot of new (but old)posts. These are posts from my old blog, which I finally closed up. I warn you, there are likely to be broken links, and I’ll get those fixed eventually. But there’s also some great information. If you feel like browsing, go for it. But I thought I should point you to some of my favorite posts:

Happy reading! More content coming soon, along with some eC0urses.

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It’s the employees, stupid!

by Kathleen Jaffe on August 24, 2010

in Management

The day job is sucking up more than its usual 10 hours per day this week, so I give you a freshened-up post from my old (and I mean old blog. Enjoy!)

~~~~~~~~~~~

“If you don’t understand that you work for your mislabeled ‘subordinates,’ then you know nothing of leadership. You know only tyranny.” (Dee Hock, VISA International)

Ever since I read this post over at Kathy Sierra’s Creating Passionate Users, I’ve wanted to put my own spin on the “comma, stupid” subject. For business owners, I think the ultimate “comma, stupid” is, “It’s the employees, stupid!”

It’s easy to get distracted by what you think are higher priorities than taking care of your minions. But really, nothing should rank higher than the care and well-being of the people who look to you for guidance, support, and career development.

There are some situations that practically beg you to do the wrong thing by your minions. I like to call them the Pits of Employee Despair. But just as Westley and Buttercup figured out how to avoid the three terrors of the Fire Swamp, you can avoid these Pits of Employee Despair. Awareness is really the key; if you plan for these situations, you’ll be able to skip right around them.

Pit of Employee Despair #1: The Annual Performance Review

First off, let’s note that it’s called an annual performance review and not annual performance news. The word “review” is the key here; it implies that you will be reviewing feedback that you provided throughout the year. You must never, under any circumstances, write something in a performance review that will be a surprise to the employee. If you make it a habit to hold onto little nuggets of performance issues until review time, then shame on you: you should quit your job and never manage people again. Seriously.

The no-surprise rule is even more critical if your business indulges in the Dilbertian nightmare known as the self-evaluation: if you ask your employee to review himself and then pass his self-assessment to you, it will be demoralizing in the extreme if your final version bears virtually no resemblance to his. And he’ll resent you for it – with plenty of justification.

To avoid this pit, keep a dropfile on each employee. When she does something great, drop a note in the file. When she does something not-so-great, drop a note in the file. After a coaching session on a performance issue, drop a note in the file so you can refer back to it as needed to see if the issue was sufficiently corrected. Now, instead of scratching your head at year-end, trying desperately to remember contributions, stated goals, and problems, you’ve got it all at your fingertips. And please – don’t nitpick here. If you addressed a development need during the year, and the employee made the progress you wanted, it doesn’t need to be added to the review (unless it’s to mention it as a positive, in that the employee made the necessary improvements).

And another thing: provide reviews in a timely manner. I’ve worked with people who didn’t get their reviews until months after the due dates, and that’s just unacceptable. Your employees deserve to know – before they get their first new payroll check – the amount of their merit increases.

For extra credit, give your employees copies of their performance reviews to read a day in advance of your meeting; this gives them the opportunity to note any questions or comments. It also gives them time to get their emotions under control before you meet (particularly important if it’s not a great review).

For super-duper extra credit: do away with the annual performance review. It’s an antiquated procedure that adds no value to anybody. Instead, manage your minions’ performance throughout the year.

Pit of Employee Despair #2: I’m Not Paying You to Think, Dear

Unless you’ve been blessed with the most self-motivated and experienced team ever, your minions probably come to you for guidance and direction from time to time (and if my experience is any indication, those requests will always come when you’re in the middle of twenty different things). It’s very easy, when you’re swamped, to simply answer the question and move on. It gives the minion the information he needed to move forward, and it gets you back to what you were working on before. Everybody wins, right?

Well, not so much, as it turns out. Have you ever noticed that people will often figure out the answers themselves once they spend a little time talking through an issue? By spoonfeeding the answer, you’re depriving them of the chance to think for themselves. You’re also depriving them of knowing that you trust them to come up with the right answers. And while spoonfeeding may take up less time right now, you’ll save loads more time in the long run when your minions can make decisions on their own.

I know how easy it is to fall into this pit – I fought it all the time when I was a corporate manager. But it’s worth fighting, because staying out of this pit gives you independent minions who save you time and money.

Avoid this pit by taking the time to ask the employee what he thinks; ask him what direction he thinks he should take. Ask him what decision he’d make if it were his call. And then – unless his suggestion is completely unreasonable – let him do it.

Extra credit: Have some documented guidelines about what decisions your minions can make on their own vs. what decisions need your input. Then leave ‘em to do their work, and make adjustments when you need to.

Pit of Employee Despair #3: The Incommunicado Effect

Yes, you probably have too much to do. Yes, that’s unfair. Yes, it’s a pain in the ass to try and keep up with e-mail, and blog reading, and Twitter, and Facebook. True, not every message requires an immediate response. True, you’d get nothing else done if you read every message the second it arrives in your inbox. I get it, believe me. But you can’t just ignore messages from your minions. When you don’t respond to an e-mail in a timely manner, that does not send the message that you’re terribly busy. Instead, it sends the following messages:

  • You’re rude
  • You cannot manage your workload
  • You don’t care about [insert subject of message here]
  • The person sending the message isn’t important enough for you to care what he has to say

Not good, am I right? So what are you to do when you really are swamped, and can’t catch up? How about the Out of Office message? Tailor it to say, “I’m in the office this week, but up to my knees in TPS reports; if your matter is time-sensitive, please call me or stop by my office. Otherwise, I’ll get back to you no later than [insert drop-dead date here].” It’s not the most elegant solution in the world, but at least then people can’t say they were left hanging for a week, right?

Extra credit: Have a rule about responding to email (I respond to emails within 1 day), so you have a little breathing room.

Pit of Employee Despair #4: We value your contribution to the company… what was your name again?

You need to relate to your minions in a way other than “I, Tarzan; you, Jane.” Just as you have a life and interests outside the office (you do have a life and interests outside the office, don’t you?), so do your minions . Wouldn’t it be nice to know a bit about both? Wouldn’t it be helpful to know that Steve is going through a messy divorce, and that’s why he’s been a bit moody lately? And don’t you think that your employees are going to feel much better about working with you if they feel as though you genuinely care about them as individuals rather than just their job descriptions?

Avoid this pit by engaging your employees in conversations about their real lives; take them out to lunch once in a while, and don’t talk shop. If you know that someone is having a rough time, offer to let him use your office as a safe place to vent or get away for a few minutes. In other words, act like a human being.

Extra credit: if a minion is having a really shitty time, how about giving her a day or two off with pay? You’d be amazed how much goodwill and loyalty you’ll earn just by being nice. That loyalty will more than make up for spending the few bucks. Just sayin’.

Pit of Employee Despair #5: You screwed something up; I’m not going to tell you what, but you’d better fix it!

Few things bug me more than vaporxpectations. Vaporxpectations are those undefined, uncommunicated requirements for success in the job. Folks, it’s not realistic to tell a minion that her performance is below par if you never told her what par is to begin with. If you hire a new employee, give him no clear definitions of success vs. failure, provide him with no guidance as to what decisions he can make independently vs. what decisions you need to make, and said employee doesn’t perform well, it’s not his fault; it’s yours.

Set clear expectations around performance metrics, target dates, communication, decisionmaking authority, etc. Meet regularly with your employees to fine-tune their performance. Tell them when they’re doing well. Tell them when they’re not doing well. Give them the very same courtesy you expect from your customers.

Extra credit: When a minion makes a mistake, look at it as an opportunity to learn something. Unless you’re the boss from Hell, none of your minions screw up intentionally. They want to do a good job. So when a screw-up happens, use it as a learning experience. In other words, don’t lose the lesson.

And if you should fall into one of the Pits of Employee Despair (and you probably will, sooner or later), then take corrective action. Go to the minion and apologize. Tell her what you did wrong, how you’re going to fix it, and what you’re going to do to keep from doing it again. Demonstrate the kind of accountability you want from your minions. Remember that you work for them just as much as they work for you – unless you want to be a tyrant, in which case I’d suggest you start watching your back.

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What’s your motivation?

by Kathleen Jaffe on August 20, 2010

in Business Unusual

Back when I did a lot of theatre, I studied The Method. So did a lot of actressy and actory types, which led to amusement when everyone was walking around asking, “What’s my motivation?” Answer: You don’t want to be fired, you pretentious little weasel. That’s your motivation.

Yeah, it sounds (and sometimes is) pretentious, but “What’s my motivation?” is a really powerful question. In acting, in business, and in life.

What are you trying to do?

I don’t necessarily mean what are you trying to do in your business?, or what are you trying to do to make more profit? I mean: why did you start your business? What do you want to achieve that your business gets you closer to?

Hint: it isn’t money

Well, I hope it isn’t just money. Because if your biggest reason for starting a business is to get filthy, stinking rich? You’ll never be satisfied. Because there’ll never be enough. And if your biggest reason for starting a business is to get filthy, stinking rich, I’m not sure that’s a powerful enough motivator to keep you going when the going gets tough.

Go backstage

Yeah, yeah, yeah. You want more freedom, more time, and more money. But why? Those aren’t the real things you want, are they? What you really want are what more freedom, more time, and more money will let you do, that you couldn’t do before.

What I really want is to direct

Why are you really doing this? What’s the thing that keeps you going, even when it seems impossible? When you have a goal that’s bigger than you, and bigger than your business, that can help sustain you when the forces of evil (or, um, the bad economy) get you down. For me, it’s about finding the time and freedom to change the world in ways that really excite me:

  • Job skills training for people who need it, which leads to…
  • Helping people find meaningful work that will sustain them.
  • Finding ways to make real education more available to children (instead of the “memorize, then regurgitate factoids and be good little sheeple” that passes for education nowadays).
  • Most important: showing my son (instead of telling him) that life can be lived on his own terms, instead of by following the standard party line to “success.”

That’s why I started Biznicillin. That’s why I work my ass off to make a profit. That’s why I’m here.

What about you?

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Open thread Thursday

by Kathleen Jaffe on August 19, 2010

in Open thread Thursdays

Tell me where it hurts

Happy Friday Eve, and welcome to Open thread Thursday!

Every Thursday, I open up the blog to you. Ask questions (which I’ll answer), answer each other’s questions (which everyone will appreciate), or just tell me what’s going on in your biz. Consider it business health advice without the hefty price tag.

So, what’s bugging your biz this week?

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Strive to slack

by Kathleen Jaffe on August 18, 2010

in Growing Your Business

People sometimes refer to their businesses as their babies. I think it’s a pretty damn good metaphor.

The twitter version

Assign: give tasks with detailed instructions. Delegate: give ownership of the work. Assigning pays off once. Delegating pays off forever.

Your bouncing baby business

You conceived your business, just as you would a baby (if you purchased a franchise, I suppose you could say you adopted or used a surrogate). You invested time and energy (and probably a lot more money than you ever expected!) into it. You’ve watched it grow until it became something not quite like what you started with.

With a baby, we expect that. Babies start out as little… almost non-entities. They eat, they sleep, they piss, they poop, they cry. Babies tend to fall into categories: they’re happy, or colicky, or sleepy. Not much individuality with the very young babies.

But after six weeks or so, they start to develop their own, unique little personalities. They become really clear about what they want and what they don’t want. And they are not shy about expressing their feelings. And over the years, it becomes even clearer who they are – and often, who they are bears little resemblance to who we thought they’d be.

But we’re okay with that, because the goal isn’t to raise little sheeple who will grow up to be Just Like Us.

No, the goal is to raise vibrant, independent people who are completely themselves. And the ultimate goal is to get them the hell out of the house. If that’s not the goal, you end up with a 30-year-old, slovenly son who lives in your basement, surfing the web and eating Cheetos (see Smith, Kevin as Warlock in Live Free or Die Hard). If that’s what you want, more power to you, but not for me. No way, no how.

Disclaimer: No offense intended if you’re the type of parent who wants your child to live with you forever, Mrs. Bates.

Parenthood is a relationship and a job. And if you do the job well, then your child grows up to be independent, able to think for himself, and able to support himself in a manner that he finds appealing (and ideally, which is legal). The odds are that you don’t much care what your kid does with his life, as long as he maintains the values you gave him.

The same should be true of your business. Initially, your business might be all you, with a few choice folks to help you out. But you’re the decider. You’re the primary doer. The buck stops with you. And that’s as it should be.

If you’re content to be a sole practitioner, then it can stay that way forever. But there are problems with going that route: What happens if you get too sick to work? No money. What happens if you grow so big that you can’t give your customers the kind of service they’ve come to expect from you? Less money and bad word of mouth. What happens if you’re spending so much time doing that you have no time to create new products and services? Eventually, a lot less money.

But, the baby’s so cute and helpless!

Yes, it’s sorta cute when your toddler falls down, scrapes his knee, and commences to howl and shriek as though he’s being dismembered. Not so cute when he’s thirteen. Just sayin’.

But, he’s my little boy!

Yes, he is. Did I mention Kevin Smith in Live Free or Die Hard? Let him go, man.

So, what do I do?

If you’re ready to take your business to the next level (and I don’t mean a ride on the space bus to Hale-Bopp), you need to delegate. This is why you hired minions, right?

Delegating vs. Assigning

A lot of managers confuse the two, with results that are… less than spectacular.

When you assign, you give explicit instructions about what to do, when to do it, and how to do it. When you delegate, you give an overview of the work, you identify the goal, and then you get out of the way so the person can do the job. When you delegate, you aren’t just giving someone else the work, you’re giving them the responsibility for the work, too. This is good for you, because it’s time saved. And it’s good for the minion, because it’s additional responsibility (and a show of trust).

Examples

Assigning: Andrew, please take out the trash. [repeat every Friday]

Delegating: Andrew, the trash is picked up every Saturday morning, so it’s your responsibility to take it out every Friday night. If you aren’t going to be able to do it because you’ll be at your dad’s, then you need to arrange for Jonathan or me to do it, because it’s your responsibility.

See the difference? When you assign the task, it gets done, and then it’s over. When you delegate, you’re delegating both the task and the responsibility for it. Granted, that was a really simple example. So let’s go more complicated:

Let’s say your thing is custom software design. And let’s say that you have minions who are kickass awesome employees. Now, let’s say you have a new job for a client you’ve worked with before.

Assigning work on this project would look something like this:

  • Assign Jane to work on the UI,  and then have her send it to you so you can finish it and format it the way you know the client likes.
  • Assign John to work on the database design, but you have to approve it before it goes to the client.
  • Assign Mary to write the help documentation, but make sure it comes to you for final approval because Mary doesn’t write the way you do.

Have you really saved yourself that much time? Probably not. In fact, it takes a lot more time to babysit other people’s work than it is to just do it yourself, which is why so many business owners find themselves stuck in that exact mess. Instead of assigning all that work, you could’ve done this:

  • Delegate the UI design to Jane. Give her the client’s approved requirements, give her a deadline, and tell her you’ll check in once every x days to see how things are coming along.
  • Delegate the database design to John. Give him the client’s approved specs, give him the deadline, tell him you’ll check in once every x days to see how things are coming along.
  • Delegate the help documentation to Mary. Give her the guidelines of what the client needs, and then set her free to work with John and Jane as they do the techy work.

For you, a new acronym

The keys to delegating successfully are flexibility, ownership, attitude, and learning (FOAL):

Flexibility: they won’t do the work exactly the way you would do the work. No one ever will. And that’s okay! Does it matter that Mary uses British English spelling and you prefer American English spelling? Does it matter that Jane uses a tablet and graphics software to sketch out her UI when you prefer flowchart software? Correct answer: probably not. What matters is that the finished product does what it’s supposed to do and makes the client happy. The client, not necessarily you.

Ownership: if you don’t completely hand off ownership for the job you’re delegating, then you are assigning and not delegating. You cannot say, “This is your responsibility,” and then a week later say, “No, no, no, you’re doing it all wrong!” when the only thing “wrong” is that you don’t like the table names John used. When you delegate, the minion owns the work, and you need to STFU and let the minion do it. The only reasons for you to get involved are A) the minion asks for your help; or B) the minion isn’t meeting the goals you agreed to.

Attitude: did I mention that your minions won’t do it exactly the same way you would? And that’s not a bad thing. They might actually do a better job. But what happens when they don’t? What happens when they make mistakes? (Because, hint: they will.) Your attitude is going to make the difference here. Handle a mistake correctly, and your minion will happily carry on doing her best work, secure in the knowledge that a good doesn’t mean the career guillotine. Turn into a raving lunatic of pissy-ness because Mary typed ‘colour’ instead of ‘color’ will instead leave you with a bunch of employees who are afraid to wipe their asses without your say-so. And you don’t want that. Really.

Learning: just because you deal with mistakes gracefully doesn’t mean that you’re happy with them. So when someone screws up, find a way to help the minion learn from it so it doesn’t happen again.

Wrapping up

Delegating is part art, part science, and really deserves a lot more than one post. I’ll work on that – maybe an eCourse? Let me know what you think.

Comments, please

Success stories? Failure stories? Delegating or assigning: what do you do? Tell me about it!

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Bugs Bunny’s guide to life

by Kathleen Jaffe on August 16, 2010

in Business Unusual

A couple of weeks ago, Gareth of Fighting Mediocrity tweeted that he’d had an idea for a post along the lines of “The Pinky and The Brain Guide to World Domination.” I suggested that if he didn’t write that post, I would do it. Several DMs later, The Cartoonival of Wisdom was born. We’re posting the Cartoonival today as an homage to Johnny B. Truant’s ever-so-amusing suggestion that we should celebrate the seventeenth of August. Because smart people know to suck up to Johnny. I see possibilities for an annual celebration; don’t you?

I watched Bugs Bunny every Saturday morning when I was a kid. Bugs Bunny introduced me to some wonderful music (everything from opera to Mel Torme). He gave me a fine appreciation for drag queens that remains to this day. And he taught me how to deal with life’s little setbacks with aplomb. For a wiseass rabbit from Hoboken, Bugs Bunny was pretty damn smart. Today, I brought a little bunny rabbit wisdom for you. Ta HAVE, see?

Reading really is fundamental

Books are among the greatest tools on earth. They’re handy for crushing 8-legged invaders, sure, but they’re best at giving us new ideas to think about and new skills to master. When chased by an angry dog mob, Bugs used a copy of A Tree Grows in Brooklyn to throw the dogs off his trail. Lucky for Bugs, they were literate dogs.

And a handy copy of Magic Words and Phrases saved Bugs’s bacon when a vampire wanted to have Bugs for dinner. Hocus-cadabra, indeed.

Bugs Bunny – Transylvania 6-5000

Anthony | MySpace Video

The moral of the story: Read as much as you can get your hands on. In fact, read contradictory viewpoints on the subjects that interest you (you’ll be better prepared to develop your own opinions if you learn from a variety of perspectives). Just read. After all, it might save you from a vampire some day.

Be generous with compliments

Bugs usually started handing out the compliments when his life was in danger, and it usually worked. Note the dreamy expression on Mama Bear after Bugs tells her that her eyes are like limpid pools. To this day, “Tell me more about my eyes!” is code in my family for “Quick! Say something nice!”

The moral of the story: I’m not suggesting that you should issue fake, saccharine compliments to all and sundry just because you think it’ll make them love you. The point is that people respond well to compliments, and so it behooves you to be generous (and sincere!). Be willing to tell people what you admire about them. It makes them feel good, which in turn will make you feel good. And when you feel good, you’ll make better decisions than you will when you’re in the dumps.

Be helpful, even when it might cause you trouble

Witch Hazel was about to cook Hansel and Gretel (Hansel?Hansel?… Hansel??) for her supper. Bugs could have stayed out of it, thereby saving himself from a forced hookup with a woman whose laugh makes Fran Drescher’s sound positively musical. But Bugs knew that saving the children was the right thing to do, and so he did it.

The moral of the story: You’ll probably never have to choose whether or not to save two little German children from a hungry witch (although one never knows), but we’re all faced with the choice to do the right thing or not, nearly every day. Choose to do the right thing. Not because it’s good karma. Not because you think you’ll get something for it. Just do the right thing because it’s the right thing to do.

Know when it’s time to cut your losses

There are going to be people you’ll want to help. Some of these people will happily and gratefully accept your help. Others will fight you tooth and nail. At some point, trying to help that second group becomes an exercise in diminishing returns. And when that happens, you have to be willing to step out of it, save yourself, and leave those folks to whatever comes next. Attend: in Ali Baba Bunny, Bugs saves Daffy from Hassan: not once, but twice. But when Daffy decides to get medieval on a real genie, Bugs is smart enough to get outta Dodge.

The moral of the story: You can’t save everyone, no matter how hard you try. And sometimes, it’s better to save yourself so that you’re around to help on another day than it is to sacrifice yourself for someone who doesn’t want your help, refuses your help, and flat-out fights your help.

You won’t always get a happy ending

Sometimes, things don’t work out the way you hope they will or expect they will.

The moral of the story: Expect problems. Expect failures. And prepare ahead of time for what you’ll do when they happen.

Comments, please

I hope you’ve enjoyed this little trip down memory lane. And now I want to hear from you: what have you learned from your favorite cartoons?

One more thing, Doc

Go read the genius posts by the other folks who participated in our cartoonery:

Amy Hoy with some thoughts on business from The Far Side

Kelly Kingman with the Trickster Wisdom of Bloo

Pace Smith with the smarts of Bob The Angry Flower

Kelly Parkinson with Synergy’s Resignation Letter

Our host, Gareth Hobbs, with a post that’s close to my heart: The Pinky and The Brain Guide to World Domination

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Survey says

by Kathleen Jaffe on August 13, 2010

in Your turn

Last week, I asked you all to fill out a survey, so I could do a better job of giving you what you need. Thanks to everyone who participated! The results are in, so let’s take a look at the results!

Business size

25% of you (‘you’ being the folks who responded) have between 2 and 10 people in their businesses

75% of you are solopreneurs

Biggest challenge

50% of you say that your biggest challenge is knowing when to add new products and services

25% of you say that your biggest challenge is knowing what to do (being effective)

25% of you say that your biggest challenge is delegating effectively (funny – all the folks who have more than one person in their biz said this is their biggest challenge)

What you want more of

100% of you asked for more information on business process management and improvement

50% of you asked for more information about hiring and managing minions

75% of you asked for more information about fixing business problems

1 person each asked for more cheat sheets and specific process documents; and small business finance and accounting

So, be on the lookout. I’m going to start working through these lists and bringing you more stuff about the stuff you want to know more stuff about. ;-)

Comments, please

Is there anything else you want to read about that isn’t on this list? If so, bring it on!

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Open thread Thursday

by Kathleen Jaffe on August 12, 2010

in Open thread Thursdays

First, housekeeping

Srini at Skool of Life, you’re the lucky winner from yesterday’s contest. You’ve won one hour of business health consulting; if you can’t use it, though, feel free to donate it to someone who can. I’ll be emailing you shortly. Yay!

Tell me where it hurts

Happy Friday Eve, and welcome to Open thread Thursday!

Every Thursday, I open up the blog to you. Ask questions (which I’ll answer), answer each other’s questions (which everyone will appreciate), or just tell me what’s going on in your biz. Consider it business health advice without the hefty price tag.

So, what’s bugging your biz this week?

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From disappointed customer to raving fan in 2 words

by Kathleen Jaffe on August 11, 2010

in Management

My husband bought some pork ribs over the weekend at our local grocery store (Food Lion, if you’re interested). Note: I loathe pork ribs, but Jonathan and Andrew like ‘em. De gustibus non est disputandum.

The sell-by date on these ribs was 9 August 2010. Generally, I assume that it’s safe to cook meat items within two days or so of the sell-by date. So yesterday, Jonathan fired up the oven to roast the ribs, and then opened the package, to…

The foulest smell ever

The ribs had clearly gone bad. They literally smelled rotten. The stench permeated the entire kitchen.

So, I took those suckers right back to Food Lion. Hey, we had to go out anyway, because Andrew had football practice. It’s not like I made a special trip.

A manager was called to help me, and I explained, very nicely and calmly, what had happened. I wasn’t angry about it; it’s not as though it happens regularly, so no big deal. I just wanted a refund.

A little quiz for you: What was the manager’s response?

A) Do you have a receipt?
B) No problem; let me take care of that for you right now.
C) I am so sorry! How awful! Do you want a replacement or a refund?

If you guessed A), you’re right. After learning that his store had sold me rotten, rancid pork, his immediate reaction was to ask if I had a receipt. (For the record; I did not – how long do you keep your grocery receipts?)

I explained that we generally keep our receipts only long enough to verify that we received everything we paid for, and then toss ‘em. He hemmed and hawed, and said that he’s not supposed to give a refund if there’s no receipt.

Note: I understand, in principle, the reason why businesses want a receipt to issue a refund. Without a receipt, how do you know you even sold the product in question? But in this case, when the rotten meat was labeled and packaged with a Food Lion label, it should have been obvious I didn’t buy it at, say, Publix.

Another note: Publix has never sold me bad meat.

Yet another note: Every time I write “meat,” I giggle.

This fella lost a golden opportunity to make me a raving fan: I wasn’t all that upset about the rotten meat, and had he responded in a way that I felt was appropriate (say, by apologizing for selling me rotten meat), I’d be writing a completely different post right now.

The moral of the story

You’re going to make a customer unhappy at some point, but it’s not the unhappy-making that will lose you customers. It’s what you do to respond to the unhappy-making that tells your customers whether they want to keep doing business with you.

A) You can fix the problem, without ever really acknowledging that you goofed.
B) You can insist that you can’t fix the problem, whether because you didn’t goof or the customer didn’t jump through the right hoops.
C) You can go above and beyond to make the customer understand that this was an error, you want to make it right, and you’re ashamed that it happened on your watch.

Going with A, as my Food Lion manager did, is the absolute bare minimum. I got my money back, and I don’t have any great emotional response one way or the other. I’ll still shop there, but I’ll still go to Publix when I have the time to drive a little further.

Going with B turns your customer into your enemy. And unhappy customers are chatty little bastiches. They’ll tell everybody they know about how you stiffed them. Yeah, you need to make sure you don’t give away the store by refunding money that was never spent in the first place, but exercise some judgment about what you really need to have in order to make something right for your customer. (Especially your regular customers.)

Going with C turns a disappointed customer into a raving fan. If the Food Lion manager had sincerely apologized and given me my refund without a word of argument, I’d be thrilled. If he’d also offered me a little something extra for my trouble (say, a coupon for a few bucks off my next grocery bill), I’d be singing his (and Food Lion’s) praises.

The fact that he didn’t apologize and express some level of horror actually worries me, now that I think about it: does this happen so often that it’s a routine occurrence and therefore doesn’t even merit shock and a bit of horror? Hint: you don’t want your customers thinking that you must screw up all the time.

Saying “I’m Sorry” costs you a lot less than losing a customer will. So say it.

Comments, please

Have a customer disservice story of your own? Tell me about it in the comments. The best (horrifying yet funny) story gets one hour of free business health coaching on the unsexy business topic of your choice. Comments will close by 6:00 AM CDT 12 August 2010, so if you want in, start typing!

Update – 10:45 AM CDT

In the interests of fairness, I need to tell you that @FoodLion reached out to me after I tweeted my dissatisfaction about not getting an apology. They showed concern, willingness to address the issue, and a sense of humor (that last bit? important to me, because it makes it obvious I’m dealing with a real person).

The good: somebody at Food Lion is paying attention to word of mouth. The bad: that somebody wasn’t working at my local store.

While this doesn’t move me into the Raving Fan category (I suspect it’s too late for that), at least I can see that they’re trying to move in the right direction. And that goes a long way.

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The power of a different perspective

by Kathleen Jaffe on August 9, 2010

in Business Unusual

If you look at Earth from your little slice of it, it may look something like this:

Picnic a la Verte
Creative Commons License photo credit: Peter Giger

So you could be forgiven if you expected that the entire planet was one big, green ball. Until you got a view of it from a different perspective:

NASA GOES-13 Full Disk view of Earth August 3, 2010
Creative Commons License photo credit: NASA Goddard Photo and Video

Completely different, right?

Your business is the same way

Not just your business, actually. It’s you, too. Those of you who are under 40 probably don’t fully appreciate this just yet, but a little distance becomes your friend as you look at yourself past 40. And by the way, get off my lawn!

The challenge

It’s hard to see your business from a different perspective; to look at it as if you don’t know it; to look at the big picture. But you need to do it, because you get a completely different view from a distance than you do at extreme closeup. And a different view means that you might see something you could otherwise miss:

A new product or service you could offer.

A new market you hadn’t considered.

A problem that’s starting to develop.

An employee who’s on the verge of jumping ship.

You gain all sorts of advantages when you can see things differently.

So, what should you do?

In an ideal world, you’ll have a posse; a crew of people who know you, and know your business, but who can be objective about it.

What if you have no biz homies? Or what if you just like to go it alone? Or what if you have some fab homies, but no one is available rightthisinstant to talk?

You need to master the BFF Angle.

What’s the BFF Angle?

I’m so glad you asked! A story:

Years ago, I had a crappy boyfriend. Okay, so I had several crappy boyfriends along the way, but we’re just talking about one right now. And I knew he was a crappy boyfriend, but for reasons I can no longer remember, I was rather attached to the guy and reluctant to kick him to the curb. And so I made excuses for him (in my head), and rationalized his crappy boyfriend-ness. He wasn’t uncommunicative; he was the strong, silent type. He wasn’t inconsiderate; he was focused on his own thing to the exclusion of all else. He wasn’t an unromantic man-whore; he was a guy’s guy and innocently flirtatious.

Yes, I was an idiot in my twenties. Moving on…

One day, I was talking to my BFF, who had a crappy boyfriend of her own. And after she whined about him for the 367th time, I said, “Look, he’s a loser. He doesn’t deserve you. Cut him loose.” And the light bulb turned on over my head: why is it that could see this for my BFF, but not for myself? Answer: I was too close to it to see it clearly. Thus was born the BFF Angle.

Here’s how you do it: take a few minutes to unplug from your business and your attachment to it. Grab a beverage of your choice, a notebook, and a pen. Then, ask a question. The question depends on what advice you’re looking for, but here are a few examples, to get the mental juices flowing:

What other needs do my customers have that could complement what I already do?

Who else could use my thing that I haven’t thought of?

How can I generate more profit without making more sales?

What could go wrong with my biz? (this is a biggie, and it’s often neglected)

Once you ask the question, go ahead and write down all the answers that come to mind immediately. Then ignore them, because those are your answers, and we don’t want those. What you want to do after you purge your initial set of ideas is to Stop. Think. Breathe. Then ask yourself, “If I were [insert name of person whose opinion really matters to you here], how would I answer that question? This is the answer you want to keep.

This is an effective technique for forcing yourself to look at your business with a fresh set of eyes, but it’s not easy. Like any other skill, it’s going to take practice. But if you can master it, you’ll be able to call on some great advice, even if your mentor is on vacation in Bora Bora.

Comments, please

What do you do when you need a fresh perspective on what’s going on with your business?

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