Business advice from your toddler

by Kathleen Jaffe on August 6, 2010

in Business Unusual

Young children are more than a little crazy (in the good, fun, make-me-laugh way, not the bad, scary, Damien-has-3-sixes-on-his-head way). They laugh at anything or nothing. They shit in their pants and then proudly announce it. On occasion, they’ll insist on eating foods of only one color. They paint the dog. They’re strange little creatures.

But they’re also the best role models around when it comes to learning how to manage the ups and downs of running a business. So, here are some tips from your friendly neighborhood toddler:

Ask why. A lot.

The infamous Terrible Twos are largely identified by one question: WHY? Young kids ask why all the time. And after you answer them, they ask why again. And again. And again. They are masters at digging deeper.

You should do this, too. Why are we using this pricing model? Why did you do it that way? Why don’t we try email marketing? Everybody wants to know the answers, but I submit that the magic juice is in asking the questions. So ask why. And then pay attention to the answer. Hint: “Because we’ve always done it that way” and “Because that’s how everybody does it” are big red flags that should tell you it’s time to shake things up.

When it’s funny, laugh

Young children don’t censor themselves. That’s part of their charm. It’s also their primary method of embarrassing their parents, but that’s a different post for a different blog. When a child thinks something is funny, she laughs. You should, too.

Laughter is good for your immune system, it decreases levels of cortisol in your blood, and it helps to relax your mind. And it’s really hard to be creative if you’re stressing about how to pay next month’s bills. So keep a stash of laugh-inducing video clips, emails, or cartoons at hand that will guarantee you a laugh when you need it. My favorite: The Demotivators web site. Damn, but I wish I’d thought of that.

When you’re tired, rest

You can’t run a marathon at a sprinter’s pace. So take a little time to breathe now and then. You might not want to institute milk-and-cookies time (then again, you might), but it’s okay to take a few minutes to chill out with your peeps. Have a cup of tea, take a walk, talk about last night’s episode of Futurama. Doesn’t matter what it is, but take a rest from the thing that’s exhausting you all. Weightlifters know that muscle growth doesn’t happen when you’re lifting; it happens during the rest period after you lift. So take a rest so your business can grow.

Focus on what’s important

Toddlers may have the attention span of a mayfly, but they don’t multitask. If they’re coloring, their whole heart is into that coloring book until they decide to do something else. If they’re eating, they are completely focused on the food in front of them. Toddlers have the ability to focus all their attention on one thing. We all have that ability, but most of us don’t exercise it any more, because we allow too many distractions. If you can’t tune out the email and the twitter feed, then turn ‘em off now and then, and just focus on one thing for a while. You’ll be astonished at how productive and effective you can be if you do just one thing at a time.

The most important thing you can learn from your toddler

Don’t give up

“Can’t” is the worst four-letter word there is. I mean, really, there are very few situations in which “can’t” is appropriate. I can’t be Miss America (lucky for me, that was never a goal). I can’t grow any taller than I am (that, on the other hand, is a source of irritation when I need to reach something at the top shelf of the grocery store). But I hear people throw “can’t” around like it’s nothing: I can’t lose weight. I can’t learn a foreign language. I can’t go back to school. I can’t start a business.

Bullshit.

Have you ever watched a toddler who’s just starting to walk? They fall a lot more than they walk. But I’ve never heard a one-year-old say, “Man, I’m never gonna get this walking thing down. It’s too hard. I give up. You just keep carrying me around, mm-kay?” No, they just keep working on it until they can do it.

My point is: we’re hardwired not to give up, but we forget along the way. So remember, dammit. Let yourself fall, then get back up and try again.

Comments, please

What other pearls of wisdom have you learned from a toddler?

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Open thread Thursday

by Kathleen Jaffe on August 5, 2010

in Open thread Thursdays

Tell me where it hurts

Happy Friday Eve, and welcome to Open thread Thursday!

Every Thursday, I open up the blog to you. Ask questions (which I’ll answer), answer each other’s questions (which everyone will appreciate), or just tell me what’s going on in your biz. Consider it business health advice without the hefty price tag.

So, what’s bugging your biz this week?

What nagging question do you have?

Bring it on!

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Enough about me; what about you?

by Kathleen Jaffe on August 4, 2010

in Your turn

Turning the tables

For a bit over a month now, I’ve been yammering on about the topics that I think you want to know about. I’ve enjoyed it, and hopefully you have, too. But I want to make sure that you’re getting useful information out of this blog, so it’s your turn. I want  you to talk back to me.

I’d like you to write complete… a theme survey

At the bottom of this post, there’s a little survey. It’s totally anonymous, so nobody will ever know what you had to say. Except me, but even I won’t know who said what, so your secrets are safe with me. It shouldn’t take you more than two minutes to fill it out, and it’ll help get you content that you’ll find useful. I’m going to keep the survey available until a week from today, and then I’ll take it down and tally the results. And then I’ll share ‘em with you.

It clicks the buttons and fills out the survey

No, there won’t be any hose if you don’t. But you’ll get my gratitude if you do. :-)

    Check as many as you want

That’s it! Thanks for your help!

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That and a few bucks

by Kathleen Jaffe on August 3, 2010

in Growing Your Business

Potential doesn’t make your business healthy.

Raise your hand if you remember Darryl Strawberry. If you were a Mets fan in the 80s, and I was, you had a love-hate relationship with him. Early in his career, Strawberry was widely touted as a potential Triple Crown winner (for the uninitiated: the baseball Triple Crown = leading the league in home runs, RBIs, and batting average), and for good reason: Strawberry was a home run hitter who also managed to maintain a damn good batting average. He could steal bases, too. He had all the attributes of a superstar player.

So why the love-hate thing? He was inconsistent. He was, dare I say it? lazy at times. A bit of a diva, too. I can recall one game where Strawberry didn’t play because he’d jammed a finger. Papa Titus might’ve called him a wussy.

Contrast that with Tony Gwynn, who ended his 20-year career with a lifetime batting average of .338. I remember watching an interview with Tony Gwynn, and he was really clear on the fact that he was not a “natural” hitter. Instead, he was near obsessive about reviewing all his at-bats on tape, and working to improve his batting. He strove for constant improvement. And that’s why Tony Gwynn rocked it at bat.

The point

Darryl Strawberry’s potential meant nothing. And neither does yours. Potential is just that: potential. It exists in possibility, not reality.

Your business may have the potential to be a million-dollar company, but it’ll never happen on its own. Potential doesn’t do anything. It just sits around, telling you what could be and trying to make you feel shitty because you aren’t there yet.

In other words, potential and a few dollars will buy you a cup of coffee.

Turn your potential into your reality in only 4 steps

Step 1: Figure out your true potential. I don’t mean in your wildest dreams, I mean realistically: how big could your business grow? how could it change the world for you, for your employees, and for your customers?

Step 2: Draw a map from here to there: for your business to reach its potential, list all the things you have to accomplish. If you aren’t sure how to do that, you can get some help here.

Step 3: Take that list of accomplishments, and identify three things you can do every day that will get you closer to achieving them.

Step 4: Every day, do those three things. You’ll have to do other work, too. But those three things that will get you closer to realizing your potential? Do them every day, no matter what. Think of it like brushing your teeth: it’s just gotta be done.

Simple? Yep. Easy? no way. Worth it? You bet your ass.

Success comes from execution, not potential. So execute!

Comments, please

What three things are you going to do today to make your business healthier tomorrow?

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Many jobs, many masters

by Kathleen Jaffe on August 2, 2010

in Productivity

You’re running a business. You’re working a day job. Today, some tips for doing both while keeping your health and your sanity.

Remember the old Reese’s Peanut Butter Cup commercials? “You got peanut butter in my chocolate!” “You got chocolate in my peanut butter!” Two great tastes that taste great together? Remember that?

Running a business while working a day job is not quite so yummy

Ir’s grueling, in the same way a marathon is grueling. (Or so I’ve heard. I don’t run. Unless I’m being chased by someone with a weapon.) You need to treat it as a marathon, too. Because if you run a marathon at a sprinter’s pace, you won’t be finishing.

Your goal is to quit your day job and stop slaving away for The Man. But you won’t get there by killing yourself, and you won’t enjoy getting there if you ruin your personal life along the way. So you need some mad Life Fu skillz to keep you healthy, sane, and productive.

Priority Fu

Yes, this is the Steven Covey, big rocks exercise. What are your big rocks? There are no wrong answers here, but you have to be honest with yourself (even if you don’t want to share that level of honesty with everyone). You’re the only person who knows what’s most important to you. But everything can’t be the highest priority, no matter what anybody tells you.

Planning Fu

I know, I know. Planning is dull. Planning is boring. Planning is your Uncle Bob putting his weekly med doses into a little plastic case so he doesn’t have to think about what to take when. I get it. But if you’re trying to run a business, work for your corporate masters, take care of a family, maintain a home, you have your wife to murder and Guilder to frame for it, and you expect to have any semblance of a life for yourself, planning is a necessary evil. Hey, you might even learn to like it!

Since you already have Planning Fu, you know what’s important. Now figure out what stuff you have to do in each of those important areas, and plan your days around them.

Wait, what?! I don’t have time for all this!

Ah, yes, the paradox of time: no one has enough, but everyone has all there is. That’s why you need…

Time Management Fu

I promise, you waste more time than you think you do. Every time you stop what you’re doing to see who just sent an email, or answer the phone, or watch mindless television, you’re giving away valuable time to non-valuable activities. How much time are you wasting?

Dieters are told to keep a food log to get an honest picture of everything that’s going into their mouths. The same principle applies here. Until you know where you’re spending your time, you can’t adjust it. So keep a time journal for a week or two to find out. I started doing this at my day job two years ago, because I was constantly busy but couldn’t say at the end of any given week what I’d actually done, and it was driving me bonkers. It was a time journal that helped me realize that I was spending 20 hours each week in meetings (talk about wasting time). I still log everything I do at the day job, because it keeps my perfectionist tendencies in check.

A time log doesn’t have to be fancy. Just capture what you did, when you did it, and how long you spent doing it. Once you have one or two weeks’ time data, do some subtotaling by category, and then you can start creating your time budget, adjusting the time you spend on various activities based on your priorities.  72 words of advice: Your financial budget should have a category for “I’m gonna just blow it.” Your eating plan should have some wiggle room for that eclair you can’t get outta your mind. Your time budget needs flexibility, too. If you don’t schedule in some time to just do whatever the hell you decide to do, you’ll go on a time-wasting binge. So go crazy with mindless tv or trashy romance novels, but plan for it.

Set a timer if it helps you stay on task. Until the timer goes off, you don’t do anything else. I like the Pomodoro technique, but if a timer doesn’t work for you, then come up with some other method. Maybe you need to have an accountability buddy (you could tweet your task / time goal and ask people to bug you if you don’t follow up to say you did it). Maybe you need to plan a reward for each time you get through a planned task. Figure out what works for you, and then do it.

Focus Fu

Whatever you’re doing, you need to be fully present in that activity. If you’ re working on your business, then focus your attention on that. Tell the kids not to interrupt you unless it’s an emergency (emergency is defined in my house as “something is on fire,” “someone has collapsed and isn’t breathing,” or “blood is spurting from an artery”).  If you’re working at the day job, then put all your attention on that. If you’re with the family, be with the family. Multitasking is bullshit. If you don’t believe me, take a look at your son’s face after he sees you staring at your iPhone instead of watching him score the winning touchdown.

Don’t spend time thinking about the other things you could be doing or should be doing, because that wastes energy and resources. Do what you’re doing until it’s time to do something else, and then do that something else.

Down Time Fu

I get up obscenely early most days, so I can get some work done on my business before the day job starts. Maybe that isn’t an option for you, but try to find the down time you can use. Write blog posts in advance and schedule them. Use the voice recorder on your cell phone to hang onto good ideas you get when you’re driving. Keep a notebook and pen with you to write down ideas for blog posts, products, and solutions to problems while you’re waiting in line at the grocery store. Find the time you aren’t using, and find a way to use it.

You aren’t going to get all this right immediately, and that’s cool. Don’t aim for perfection; aim for getting a little better every day. Focus on doing the things that mean the most to you, delegate what you can, outsource what you have to, and don’t worry about the rest. By the time you’re ready to quit the day job, you’ll be a master at Life fu, and you’ll be unstoppable.

Comments, please

What tips do you have for other business owners who aren’t quite ready to give up their day jobs?

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If you filled it, they will hum

All right, all right. I’m sorry. Terrible pun, but I had to do it.

About a month ago, we bought a hummingbird feeder (this one – not an affiliate link). Earlier this week, I finally made some nectar (1 part sugar, 4 parts water, bring to a boil and then cool, if you’re interested), filled the thing, and hung it out in the front yard where I can see it from my desk. I expected that it would take a couple of days, at least, for the hummers to find it. I expected that, once the birds found it, they’d happily hang out together, perched on the little bars, drinking deeply of my nectar (boy, does that sound like a title for a bodice-ripper, or what?).

I was wrong

On both counts. For starters, we had our first hummer (hee!) in less than an hour after I’d put out the feeder. Evidently, hummingbirds are good little hunters of sugar-water, even if said sugar-water is in a plastic container with fake yellow flowers. So that was a nice surprise. Not so nice was the discovery that hummingbirds are very territorial. If one is at the feeder and another approaches, the first one chases off the intruder. It’s quite confrontational. I’m just waiting for them to start busting caps in each others’ tail feathers.

That’s stupid

There are six feeding ports, and plenty of nectar to keep all the hummers in the neighborhood quite happy. But they just can’t bear to share.

What does this have to do with your business?

Metaphor the First: Your customers are hummingbirds, and they’re hungry. They aren’t going to come to the feeder until you fill it with sweet, fresh nectar and they can find it. Hell, they may not even know that your feeder exists. So you need to let them know that A) you have a feeder, and B) your feeder has good stuff that’s good for them.

Fill your feeder

As your business evolves, so will your customers. They’ll get more sophisticated. They’ll need new products and services to help them get to wherever they’re going. Metaphor the Second: If you keep refilling your feeder with that same old batch of nectar,  it’ll start to get rancid. You have to put fresh nectar into that feeder, regularly, or the birds will go away. The smart thing to do is keep a step ahead of your customers, to figure out what they’ll need next, and be ready to give that to them.

Help your hummingbirds find your feeder

This is where marketing mojo comes into play. For that, go read Naomi Dunford, or Johnny B. Truant, or Kelly Parkinson.

It won’t kill you to share

Metaphor the Third: That hummingbird who just dashed off the perch to chase away the invading hummingbird? My mother would say that he’s cutting of his nose beak to spite his face. He’s expending energy chasing away a threat that isn’t even really a threat, because there’s more than enough nectar to go around.

Do you do this? Do you worry, or even obsess, about your competitors? Are you afraid that there isn’t enough to go around? Because you’re wrong. No matter how The Big Boys want you to believe that business is dog-eat-dog, kill-or-be-killed, the truth is that there’s plenty of business to be had. And your competitor’s success does not equal your failure. It’s not a zero-sum game, I promise.You can both succeed.

Some hummingbirds will like your feeder better. Some will prefer your competitor’s feeder. But as long as you both have hummingbirds enjoying your nectar, who cares?

Yes, you need to know who your competition is, and you need to know your strengths vs their strengths. But if you spend too much time invested in worrying about your competition, then you won’t focus on your own business. And if you don’t focus on your business, your feeder will dry up and become infested with ants. And I don’t have to tell you that’s just nasty.

Comments, please

What are you doing to keep giving your customers fresh nectar?

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Open thread Thursday

by Kathleen Jaffe on July 29, 2010

in Open thread Thursdays

Tell me where it hurts

Happy Friday Eve, and welcome to Open thread Thursday!

Every Thursday, I open up the blog to you. Ask questions (which I’ll answer), answer each other’s questions (which everyone will appreciate), or just tell me what’s going on in your biz. Consider it business health advice without the hefty price tag.

So, what’s bugging your biz this week?

What nagging question do you have?

Bring it on!

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To quit, or not to quit

by Kathleen Jaffe on July 28, 2010

in Business Unusual

Several people have asked me about the “should I stay or should I go?” question when you’re running a business and working a day job. In the interests of not repeating myself, I thought a post on the subject might be in order. I’m lazy like that.

To quit, or not to quit: that is the question

You want to invest all your time in your new business. You’re chomping at the bit to escape the shackles of your drab, wretched job and run free. I feel you (and you’re quite muscular; have you been working out?). You want someone to tell you that it’s okay to throw caution to the wind. Or maybe your new business is going like gangbusters, but you’re terrified to leave the “security” of your day job. You want someone to tell you that you should hang on and do both until you feel safe enough to quit.

Sorry, but I am not going to tell you whether you should quit your day job, so don’t ask. It’s not because I don’t want to help you, because I do. It’s because the answer to the question depends a lot on your circumstances. So I’ll just give you some things to think about, and then you can decide, mm-kay?

Who’s taking the risk with you? If you’re 24, with no debt, no children, and living at home with your folks, then you might be a lot less risk-averse than if you’re 45, with a house, a spouse, and three kids.

How much buffer do you have? If you have a year’s worth of expenses banked, and you’re good at sticking to a budget, then you’re in a better position than a lot of people.

How easily could you get a job if you had to? Let’s say you quit the day job and run through your savings before you start making a profit. Will you be able to find another job quickly in a pinch?

Can you afford medical insurance on your own? Even if you have that one year’s worth of expenses in the bank, have you accounted for the extra cost of paying for your own health insurance? And don’t say that you don’t need medical insurance. Nobody needs it until they need it, but if Mother Nature decides to smile upon you with bacterial meningitis or The Cancer, you can go from flush to absolutely broke in a matter of days. I don’t give a lot of orders, but I’ll give one on this: medical insurance is a must-have.

Will your spouse support your decision? If you’re married, it isn’t just you, and you don’t get to make this kind of decision alone. No, I don’t mean you have to ask permission. But if your spouse is dead-set against the idea of you quitting the day job, and then you do, and then your new venture fails, you could be setting yourself up for 20 years of “I told you so.”

Is it possible for you to work on your new business without impacting your day job? Self-explanatory, yes?

What I’m doing

I’m keeping my day job, at least for now. For one thing, I’m able to work around my day job to do my business. For another, I’m in my 40s with a child, so medical insurance is a have-to-have. And medical insurance here in the US is expensive as hell. Finally, I’m more than a little risk-averse, and I won’t feel good about leaving the day job until I can feel reasonably sure that I have a steady stream of income from my business. It’s got nothing to do with job security, because there’s no such thing (but you knew that already, right?). It’s all about the steady paycheck. But I’m prepared to leave as soon as I have a compelling enough reason to do so.

Other opinions worth reading:

Dave Navarro on How to stop screwing around and quit your day job

Sierra Black on Is it time to quit your day job?

If you decide to quit

Depending on how you feel about your day job, you may be dreaming of your “take this job and shove it!” moment. Don’t do it. Burning bridges is never a good idea, no matter how much of a tool your current boss may be or how much your company sucks. Take the high road.

Give plenty of notice: Two weeks is the minimum, but more is better. Michael Martine gave his employer two months’ notice when he quit his job. Why should you give more than two weeks? Because you can. You aren’t leaving for another job that has a defined start date; you’re leaving to run your own business. Why not stick around until your current employer can fully transition your work to someone else? Why not leave on a high note? More important, why leave all your colleagues in a bad position when you can leave them singing your praises?

Be professional about it: Even if your boss is a loathsome toad of a person, don’t go down the path of listing every offense that the company has ever committed against you. That’s not why you’re leaving anyway, really. It may have been the catalyst that led you to start working on your own business, but it didn’t get you to the point where you have the luxury of quitting. So don’t be an asshole.

Bottom line: It’s a smaller world than you think, and there’s no benefit to anyone in being ugly about leaving your day job. Be professional, give plenty of notice, and move on with your reputation intact.

If you decide to stay

Some things to keep in mind if you decide to keep your day job a little longer:

Do your job: Continue doing your work to the best of your ability. Whether you’re staying because you want to, or because you think you can’t afford to quit, you’re earning money for doing work, not for using up oxygen and taking up space. So do your job.

Don’t bite the hand that feeds you: Working on your business on your employer’s time? You can rationalize it any way you want, but it’s stealing. Don’t do it. I’m lucky:  I don’t punch a time clock and I work primarily at home, so I have a lot of freedom to work on my business while still making sure my day job gets at least their 40 hours each week (and most weeks it’s closer to 50 hours). You might not be that lucky. If you have to be physically stationed at your employer’s facility, you’ll have to be more careful in your time management, but don’t give short shrift to your employer. It’s bad karma.

Don’t lose the lesson: Every day you spend in your day job gives you opportunities to learn. Sometimes you’ll pick up a great idea you can use in your business. Sometimes, you’ll get hit with an anvil of what not to do in your business. As long as you’re really present in your day job, you should be getting plenty out of it that you can use in your own business.

On deck A decision

This On deck thing isn’t working for me, and I don’t think it’s working for you. So I’m not doing it any more. :-)

Comments, please

Are you still working a day job? What tools are you using to manage your time? If you quit the day job, tell us how you did it.

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The power of the possible

by Kathleen Jaffe on July 27, 2010

in Business Unusual

The two-word question that can transform your business

Large corporations are all bureaucratic to some extent, just by virtue of their size. Innovation is a challenge, because there will always be a contingent of personnel who are habituated to the status quo – and who want to keep things just as they are.

It follows then that one of the the biggest advantages you have, as a small business owner,  is flexibility – which can help you maintain a healthy business. It can energize your employees, your customers, and your community.

Because you’re smaller, you can turn on a dime. You can respond to your customers’ needs as fast as you know about them. You can make change happen. And you can throw away the old way of running a company and chart your own path.

There’s a question you can ask that can transform your business.

Your life, too, for what it’s worth.

That question is “What if…?”

Now, I don’t mean “what if” as in, “What if quit my day job to focus on my business, and I end up with no money and no prospects? What if my wife divorces me? What if I can’t pay for my kids’ college?” Trust me when I tell you, I am the queen of playing devil’s advocate. If there’s a possible down side to anything, I can find it. It’s a blessing (sorta), because it helps me look at all the possible downsides to a situation so I can deal with them before they happen. It’s a curse, too, because I can see all the possible downsides to a situation, and fear can be a bummer.

But that’s not the “what if” I mean.

I’m talking about the “what if” that asks about doing something different. Doing something remarkable. Doing something great.

What if you took a chance and created that new high-end product you’ve been thinking about?

What if you took one day’s profit each month and gave it to charity?

What if you required your employees to spend one workweek each year volunteering, at full pay?

What if you mentored and hired someone who’s trying to get off Welfare?

What if you made salaries completely open, so every employee knew what every other employee was earning?

What if you did away with performance reviews?

What could you do if you weren’t limited by what is, and instead asked, “what if…?”

On deck

You have a business. You have a day job. How to manage them both.

Comments, please

What’s your “what if…?”

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7 Ps: or how I screwed the pooch

by Kathleen Jaffe on July 26, 2010

in Business Unusual

Proper prior planning prevents piss poor performance. Uh-oh.

Imagine that you’re renovating your new house to turn it into your dream home. The hardwood floor is half-installed, there’s drywall mud in patches on the wall, and the only lighting you have available to you is harsh, overhead, fluorescent construction lamps. You’ve been working all day in your sloppiest (and now sweatiest) sweats and t-shirt. Before you shower and hit the sack, you settle in with a good book and a pint of your favorite ice cream to unwind.

And the doorbell rings

You open the door to see the fella you just started dating. The handsome, smart, funny, oh-so-sexy, sweetheart of a guy who has never seen your house. Who, in fact, has never seen you without makeup. As you stand there, with your pint of Ben & Jerry’s in hand, with your dust-streaked face and your smelly, sweaty work clothes, you realize that you had plans for the night, and those plans didn’t involve ice cream, hair like a rats’ nest, or an early bedtime.

What this has to do with me

Last week, the lovely and talented Jade Craven placed me on a list of 50 Netsetters You Should Know About. I had no idea that it was coming, and I’m beyond honored to be listed with such incredible people. And I don’t mean that in the bullshit way that Oscar nominees do when they say they’re honored just to be nominated. Really, I was shocked as hell, and then thrilled, and then horrified. Because I was not prepared for the additional traffic or what it could mean.

So I wasn’t prepared to take advantage of it

For starters, there’s the picture. Oy, the picture. Could I look more cadaverous? I mean, really – my lips are the same color as my face, people! Jade grabbed that off my twitter profile, so I don’t blame her at all. The thing is, I’ve been planning to get a decent picture taken, but hadn’t gotten around to it yet. Still haven’t, in fact. So the only picture that was available was… let’s just say it’s less than flattering. Even my son, with a mixture of laughter and horror in his voice, said,  “Mom, what did you do to yourself in that picture?”

For what it’s worth, I’m not actually dead. Or undead, for that matter. Although now that I think about it, being a Zombie business consultant would be one helluva niche. Aside from the brain-eating and all. Maybe I can get Marty to do up a new logo?

The second fail is that I didn’t have anything on the site you can actually buy. So those of you who showed up last week wanting to send me sweet, sweet rubles were outta luck. That little problem is now taken care of, but again: poor planning.

The moral of the story

I don’t know about you, but my mother drilled it into my head that I should always be prepared for the worst. So I always have my AAA card with me, I never have less than 1/4 tank of gas in the car, and yes, I always wear clean underwear. But Mom failed to tell me that I should also always be prepared for the best. In other words, be prepared to take advantage of opportunities that come my way unexpectedly. Well, I didn’t.

The other moral of the story

So, yeah. I screwed the pooch. So, I got lots of new traffic, and I wasn’t ready to parlay any of it into cash. So what? Yeah, it sucks, but it’s not the end of the world. The internet isn’t going away (this week, anyway). I’ll have more opportunities. And I learned a valuable lesson: opportunity may knock sooner than I think, and I’d better be ready to answer that damn door and invite opportunity in to share my Ben & Jerry’s.

If you can learn from my mistake, and be ready before opportunity comes to your door, then I’m happy to be an object lesson.

On deck

Tomorrow, the two-word question that can change your business.

Comments, please

What are you going to do today to make sure you’re ready when opportunity knocks?

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